8 BASIC Mistakes To Avoid When Starting A Small Business contd.

3. Having a “build it and they will come” attitude.

So, you’ve got an exceptional product or service? That’s great, but don’t expect customers to show up at your doorstep or website in droves to buy from you. You still need to put yourself out there by networking, branding your business, and marketing your offerings. As it is not

enough to have a business, you also have to work the process of showing it off in order to draw the customers in.

Close attention has to be paid to the three elements mentioned above as they are well interwoven. To market effectively, a network is required,

and the brand you propose to market must be worth every chain in the ring of the network. Because, whatever you feed the network will eventually lead to a chain reaction. ‎

4. Not preparing your family and friends for the lifestyle changes that come with owning a small business.

As you get your business off the ground, you may need to forgo some luxuries you took for granted before. You’ll also probably discover you’ll need to sacrifice personal time. To avoid hurt feelings and disappointment, have a heart-to-heart talk with your loved ones so they know what to expect as you start the entrepreneurial journey.

Apart from the hurt and disappointment, some of the times, close friends and family are your first free marketing team, as they will announce your products and services to their friends and families too thereby giving you your first lift in business. Hence the need to carry them along as the need arise.